Sustaining an innovative competitive advantage- a unique formula
Sustaining innovation is made up of critical components that bring intensity and return to your investment.
Here we provide you with the framework to build a sustainable advantage on innovation others will find hard to imitate.
So what is this framework? SCA = II + EE + MLC + OC + RNE- its power comes from innovation intensity.
Sustainable Competitive Advantage (SCA) comes from the combining effects of the following:
II = Innovation Intensity – its degree of adoption, investments made, its multiple levels of activities and the focus of the intensity given to building capabilities
EE = Entrepreneurial Energies – how you set about and promote and generate the internal environment to enable innovation to take hold and be seen as a learning environment people want to get involved with
MLC = Market Learning Competence – these give a clearer awareness of what and where to acquire from and learn from. The key need is to orientate always towards and generally get to the heart of, where innovation takes place- in the marketplace and with your customers.
OC = Organizational Capacity – knowing the differences in learning, linking the different intellectual capitals and combining the complementary assets needed to make them more dynamic
RNE = Relationship & Networking Effects – the supporting and enhancing aspects of making greater connections, collaborations and exchanges so as to speed up the process of innovation, reduce costs and enhance understanding getting closer to knowing where latent knowledge lies to assist and share for greater impact and result.
What is the result of adopting the SCA framework?
ROI = Investment x Activity x Change (learning environment) over Results Impact
Making Sustainability central to innovation capability building in new Ecosystem designed ways
Today’s challenge is to build the capacity to be different, to sustain the critical aspect that innovation can provide: the stimulus for sustaining lasting growth. It is through continued learning, capabilities become stronger and more difficult for competitors to understand and imitate. Capabilities grow through use and application. Ecosystem thinking is becoming central to our future as we open up to greater co-creation and collaborations.
Your aim is to build distinctive capabilities, which draw out the characteristics of the organization which cannot be replicated by others and provide new competitive edges that the competition find increasingly hard to replicate. It is through value creation that is increasingly built on a collaborative approach you achieve greater sustainability. Exploiting the five elements within this model can provide the path to this.
We offer a unique solution that intensifies innovation so it becomes the power for sustaining and driving your present and future growth in a business ecosystem designed way.
